Archive for October, 2011

Rogers Sponsors “Barbells For Boobs” Breast Cancer Fundraiser

On October 22, 2011, Rogers Auto Group was proud to sponsor the “Barbells For Boobs” fundraising event at CrossFit Chicago, a fitness center in Chicago’s Lincoln Park neighborhood.  The event was part of “Amazing Grace,” an annual fundraiser across all CrossFit affiliates worldwide to raise money for Mammograms In Action (MIA).

Mammograms In Action (MIA) is a non-profit organization with the mission to provide funding for qualified low-income and uninsured women and men who need screening and/or diagnostic procedures in the prevention of breast cancer.  MIA works directly with local physicians and health care providers to identify candidates who are in need of assistance, having been turned away from screenings because of their age, their lack of ability to pay or because they have lost their health insurance with no other means of payment.

Participants at last week’s Barbells for Boobs event completed various fitness challenges in support of this cause, with 100% of the proceeds going directly to MIA.  Rogers Auto Group was on hand to cheer on the participants and keep them hydrated with special edition Barbells for Boobs water bottles. There are a few bottles remaining for sale for $3 at CrossFit Chicago’s Lincoln Park location, with all proceeds going to MIA.

If you’d like to help the cause (without having to lift a barbell), you can easily make a donation online at www.gofundme.com/Mammograms-in-Action.  So far, almost $500,000 has been raised for the Mammograms In Action cause.

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Hyundai Reveals Newly Revamped Elantra Touring for 2013

The 2012 Hyundai line is off to a roaring start, but sights are already set on the 2013 model year with the announcement of the forthcoming 2013 Elantra Touring.  Known to the most of the world outside North America as the Hyundai i30, the redesigned Hyundai Elantra Touring will be rolled out in the U.S. next year.

Debuted just last month at the Frankfurt Auto Show, the new Elantra Touring will feature Hyundai’s signature curvy “fluidic sculpture” design, along with an upgraded interior and a striking hexagonal front grille.   It is also expected to share the current Elantra’s powertrain of a 1.8-liter 4-cylinder engine that generates 148 horsepower and achieves an impressive 40-mpg highway rating.

Of most significant note is that the 2012 Elantra Touring will be offered in a hatchback design for the first time in the U.S., joining the wagon model currently in dealerships.  Both the hatchback and wagon models of the i30 counterpart have been hot sellers in Europe, and Hyundai hopes to bank on this re-emerging segment in the U.S. market as well. Target sales figures for next year are set at 215,000 models, with 190,000 expected to sell outside South Korea.

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Chevrolet Sonic Brings Big Personality to the Small Car Segment

With the economy and gas prices in a constant state of flux, both consumers and carmakers are seeing a shift in priority to the small car market.  Over the past few years, more small cars are being manufactured and sold as consumers seek ways to economize their budgets, and some industry analysts believe that many buyers today are choosing models one size smaller than in boom times (i.e. a compact instead of a standard sedan, or a subcompact instead of a compact).

Along with all this emphasis on downsizing comes an increased effort to make small cars more attractive and exciting, and to have more personality and character than in the past.  At the forefront of this movement is the Chevrolet Sonic, the new small car with a BIG personality.

Before we get to the flash, it’s important to note that the Sonic has all the practical points that a subcompact car should.  It’s extremely fuel efficient, getting up to 40 MPG highway and driving up to 488 miles on a single tank of gas.  It’s also uncommonly safe, with a class-leading 10 standard airbags and a Top Safety Pick designation from the Insurance Institute for Highway Safety.  Let’s not forget its ample cargo space, a starting MSRP at an economical $14,495, and the fact that it’s the only subcompact in its class to be entirely assembled in the United States.

That sounds like a great car on its own, but the Chevrolet Sonic ups the ante by bringing personality and fun to its practical starting point.  For starters, the Sonic handles more like a sports car than a subcompact.  It offers a whopping 138 horsepower and a choice of a 1.8-liter or a turbocharged 1.4-liter four-cylinder engine.  The turbo version produces a stout 148 lb-ft of torque at just 2,500 rpm, which translates into prime handling that drastically outperforms competitors like the Honda Fit or Ford Fiesta. Not to mention, the Sonic goes from 0 to 60 mph in just 8.2 seconds.  It is simply fun to drive.

Inside, the fun factor continues with comfortable front bucket seats, a dual cockpit instrument panel and motorcycle-inspired gauges.  On the outside, the Sonic’s design screams style and youth, whether you choose the 4-door sedan or the 5-door hatchback.  From its chiseled front end to its aggressive stance and expressive wheel arches, every detail builds on the other to create Sonic.  The Sonic also offers many personalization options, like wheel choices, bold colors like Inferno Orange Metallic, and fun accessories like the Sport Pedal Kit.

The Sonic is clearly slated to get noticed and noticed it will get.  This new small car is going to have big results.

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Rogers Teams Up with Chevrolet for National Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month, and Rogers Auto Group is proud to partner with Chevrolet and the American Cancer Society to help in the fight against breast cancer.  Breast cancer is the most frequently diagnosed cancer in women (excluding skin cancer) and the second leading cause of cancer death in women after lung cancer.  Both Rogers Auto Group and Chevrolet have rich histories in community and social involvement, and this month’s efforts with the American Cancer Society are a significant addition.

At the forefront of October’s cancer awareness activities are the Making Strides Against Breast Cancer walks.  Held in various locations across the country, these walks are powerful and inspiring events that unite communities to celebrate people who have battled breast cancer, with over 7 million participants raising more than $400 million since 1993.  The Chicago walk will be held on October 16, along with many others throughout the suburbs, Illinois and across the country.  You can search for a walk in your area by clicking here.

In addition to supporting the Making Strides Against Breast Cancer walk, Rogers Auto Group is offering customers the opportunity to contribute certain Chevrolet service rebates to the American Cancer Society. Customers can take advantage of Rogers’ state-of-the-art Chevrolet Certified Service Department while helping a good cause.

  • Oil Change, Tire Rotation, and Multipoint Vehicle Inspection:  $29.95 after mail-in rebate. Customer may elect to donate $1, $5, or $10 of their rebate directly to the American Cancer Society.
  • Durastop Brake Pads Installed: $74.95 after $25 mail-in rebate. Customer may elect to donate $10 or $25 of their rebate directly to the American Cancer Society.

Chevrolet will also be recognizing National Breast Cancer Awareness Month by featuring a pink ribbon and pink lighting on the GM World Headquarters at the Renaissance Center in Detroit.

These efforts to raise awareness and funds for cancer become all the more poignant as we approach Chevrolet’s 100-year birthday on November 3.  As Chevrolet vice president Alan Batey said, “Chevrolet has been part of life’s great journeys for the past 100 years – even the detours.  Our Chevrolet dealers, customers and fans can come together to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”

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