Archive for November, 2014

Can You Boost Your ‘Truck Guy’ Image with a New Deodorant from Chevrolet?

This month seems to be all about the upcoming 2015 Chevrolet Colorado, as the automaker has been busy with all kinds of unique ways to market this new and improved truck. In addition to giving dating advice, Chevrolet is also marketing a new kind of deodorant called “Truck Guy.”

People definitely reacted when seeing this product on the shelves at a supermarket. In fact, they were drawn to the idea of being adventurous and rugged just by trying it. See their reactions in the video below.

What’s even better than a deodorant that makes you feel manly and powerful? A truck that does! This is one of the many reasons we’re eager for the 2015 Colorado to arrive here in our Chicago, IL showroom. In the meantime, we encourage you to visit Rogers Auto Group to peruse the new Chevrolet lineup. Test drive your dream car, today!


Leave a comment

Chevrolet’s Dating Advice? Get a Truck

Chevy believed that a truck could improve just about any person’s image. Cooler, more dependable, more appealing, more confident. So they set out to prove it, setting up some focus groups to hear what the people had to say, including children, fathers of daughters, and men with beards.

If your image could use a little boost, or if you’ve already got it all and just want a really great truck, then the 2015 Chevy Colorado might just be your soulmate.

And with available 305 horsepower, 27mpg estimate, 4G LTE WiFi, and customizable dashboard touchscreen… you might just fall in love on the first date.Take a look for yourself.

You KNOW you want a truck.

And luckily for you, Roger’s Auto Group has ’em.


Leave a comment