Can You Boost Your ‘Truck Guy’ Image with a New Deodorant from Chevrolet?

This month seems to be all about the upcoming 2015 Chevrolet Colorado, as the automaker has been busy with all kinds of unique ways to market this new and improved truck. In addition to giving dating advice, Chevrolet is also marketing a new kind of deodorant called “Truck Guy.”

People definitely reacted when seeing this product on the shelves at a supermarket. In fact, they were drawn to the idea of being adventurous and rugged just by trying it. See their reactions in the video below.

What’s even better than a deodorant that makes you feel manly and powerful? A truck that does! This is one of the many reasons we’re eager for the 2015 Colorado to arrive here in our Chicago, IL showroom. In the meantime, we encourage you to visit Rogers Auto Group to peruse the new Chevrolet lineup. Test drive your dream car, today!

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